The 2016 Sweets & Snacks Middle East is becoming yummex Middle East, just in time for it’s 10th anniversary.

Despite all the headlines involving suicide bombings, air strikes, beheadings, religious/ethnic strife, outright devastation, displacement and death in the Middle East, most of the countries in the region are quietly focused on peaceful progress and prosperity.

Amidst an appetite for architecture and awe, such as the Burj Khalifa in Dubai, the world’s tallest building, it appears that residents of the United Arab Emirates, have a taste for chocolate.

The USA Pavilion is endorsed by the NCA, and member companies will have access to reduced rates in the pavilion.