A new FONA Trend Insights report says healthy indulgence has grown, showing the influence of the health and wellness movement on the ways consumers treat themselves.

Clean eating continues to be priority for about half of American consumers, but taste is usually the deciding purchase factor, says a new trends insight report by FONA International.

According to a recent flavor report from Geneva, Ill.-based FONA International, the use of honey as a sweetener is on the rise. Last year, 10 311 products were rolled out globally using honey. 

With healthy snacking options on the rise, consumers still look for standard indulgences, according to a new report by Geneva, Ill.-based flavor company FONA International.