Items Tagged with 'Marketing candy to teens'

ARTICLES

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.

September 20, 2017

It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

3 Musketeers helps high school students “throw shine”

Marketing campaign inspires Virginia students to send positive messages.

Alyse Thompson

July 5, 2017

No Comments

Last fall, Mars Chocolate North America launched the 3 Musketeers “#ThrowShine” campaign, designed to give young people a chance to spread positivity and good will. That’s opposed to “throwing shade,” a slang phrase for publicly criticizing someone on the Internet or otherwise.

Impact and Six Flags

Six Flags Entertainment, Impact Confections announce summer partnership

WARHEADS maker to debut candy in digital kiosks, and through in-park experiential program.

Bernie Pacyniak

May 14, 2014

No Comments

The centerpiece of the program revolves around the launch of a custom WARHEADS application for the digital-touch-screen kiosk inside each of the parks.

Report: Teens’ spending tops $91 billion

FONA report says moms usually asks teens’ opinion on snacks purchases.

Crystal Lindell

May 14, 2014

No Comments

While it may be tempting to forget the years we spent in high school, that should not be the case with people currently enrolled in high school — teenagers.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

Poll

Does your company plan to develop or introduce products over the next year that fit any of the following trends?

View Results

Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Items Tagged with 'Marketing candy to teens'

ARTICLES

How ‘sucking’ helped Jolly Rancher's sales surge

3 Musketeers helps high school students “throw shine”

Six Flags Entertainment, Impact Confections announce summer partnership

Report: Teens’ spending tops $91 billion

Get our eNewsletter delivered to your inbox Twice-weekly!

Candy Industry delivers new product information, trends, news and insider perspectives to your inbox each Monday and Wednesday. You will also receive 'Breaking News' editions that will provide you news that matters most to your business.