Market Track | Candy Industry

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Report: Bargains lure consumers away from favorite brands

Market Track’s 2015 Shopper Insight Survey reveals timely promotions easily pull shoppers away from stores and brands they’re usually loyal to.

March 18, 2015

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Whatever happened to brand loyalty? Well, it’s still there, but will most likely disappear in the face of a well-timed promotion that provides consumers with a bargain.

Easter candy trends

Report: More stores selling Easter candy

Market Track report breaks down data from 2014 Easter ads.

Crystal Lindell

April 30, 2014

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When it comes to Easter candy sales, mass, drug and grocery stores weren’t the only ones trying to make a sale before the Easter bunny made all of his stops.

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

It’s clear that the global candy industry is rapidly changing and keeping up with those trends will require both historical context and an eye toward innovation.

Items Tagged with 'Market Track'

ARTICLES

Report: Bargains lure consumers away from favorite brands

Report: More stores selling Easter candy

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