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Morinaga, Yuraku Confectionery, FamilyMart Co., Ltd., G+ Spread, Le Chocolat De H, Chocolate Design and J.Maeda and others are working with Barry Callebaut on the initiative.
The Barry Callebaut Group is collaborating with Japanese chocolate manufacturers, artisans, retailers and wholesalers to make sustainable chocolate the norm for the Japanese market.
Through its newest campaign — the East Meets West Flavor Challenge — Morinaga America will bring a little bit of Japan to the United States to mark its 10-year anniversary here.
Japanese cuisine is famous for its amazing rice dishes, sushi and ramen. Less known, however, is the Japanese fascination with desserts, especially when it comes to confections and pastries.
