As consumers and confectioners navigate through a global pandemic, COVID-19 continues to have the most significant influence on packaging innovation for candy.

Brand owners in every consumer packaged goods category, including candy, continue seeking out and employing new materials in the ongoing effort to create a more sustainable package.

Despite COVID-19’s initial impact on consumer behavior, the pandemic hasn’t shelved sustainability as a priority so much as redefined it.

With the pandemic shutting retailer doors and changing the world as we know it, CPGs must adapt to a retail environment far more dependent on online consumption.

Packaging automation can offer many small and artisan cannabis manufacturers an opportunity to differentiate their brands through premium packaging.

The move toward sustainable practices, products and materials is no longer on the horizon but ever-present. This is especially true as more consumers factor brands’ social responsibility initiatives in purchase decisions.

As e-commerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.