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As consumers and confectioners navigate through a global pandemic, COVID-19 continues to have the most significant influence on packaging innovation for candy.
Brand owners in every consumer packaged goods category, including candy, continue seeking out and employing new materials in the ongoing effort to create a more sustainable package.
With the pandemic shutting retailer doors and changing the world as we know it, CPGs must adapt to a retail environment far more dependent on online consumption.
“Traditionally the drivers for consumers have been a lot of innovation, a lot of health and wellness, and sustainability. These days the drivers are basically availability and convenience,” said Jorge Izquierdo, v.p. of market development for PMMI. “You buy what you can find. And you try to go to one single super market.”
The move toward sustainable practices, products and materials is no longer on the horizon but ever-present. This is especially true as more consumers factor brands’ social responsibility initiatives in purchase decisions.
As e-commerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
The show will provide a wide perspective on the food and beverage processing industry and feature cutting-edge solutions to every-day challenges on the plant floor.
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