SNAX-Sational Brands has debuted Sour Patch Kids Candy Pop Popcorn, set to hit shelves this month at Walmart.

IT’SUGAR expects to announce more openings this year, including its second candy department store in the United States at the Ala Moana Center in Honolulu, Hawaii.

Open to U.S.-based chefs, professional cooks, restaurant operators and culinary students, the contest required participants to create an original recipe showcasing Sour Patch Kids Bitz.

With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.

The Sour Patch Kids brand knows Halloween will look a little different for everyone this year, so it's launching a reverse trick-or-treating experience across the U.S.

Situated between New York University’s Washington Square campus and the SoHo Shopping district, the first Sour Patch Kids store is a permanent location operated by specialty candy retailer IT’SUGAR.