Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.

GODIVA has launched a new advertising campaign that draws from the passion founder Pierre Draps had for chocolate and his wife, Eugenie.

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."

Mars Wrigley Confectionery has launched a second M&M’S Flavor Vote in Canada featuring internationally-inspired flavors.

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.

Building on its positioning as “weirdly awesome,” Ferrara Candy Co. brand Trolli has launched the dark, whimsical “It’s Trolli” marketing campaign.

The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.

Mars Wrigley Confectionery is launching its third M&M’S Flavor Vote campaign this month with internationally-inspired flavors.