5 gum is the exclusive gum partner of Square Enix and Crystal Dynamics for Marvel's Avengers game, set for release on Sept. 4.

Trolli has built on its dark, quirky “It’s Trolli” campaign after last year’s advertising spots boosted sales and consumer engagement.

Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.

A notice on Spangler’s website says the program will end May 31 and encourages customers to redeem their points before that date.

Hotella Nutella, a first-of-its-kind weekend getaway experience in Calistoga, California, is set to open January 2020.

Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.

GODIVA has launched a new advertising campaign that draws from the passion founder Pierre Draps had for chocolate and his wife, Eugenie.

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."

Mars Wrigley Confectionery has launched a second M&M’S Flavor Vote in Canada featuring internationally-inspired flavors.

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.