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Home » Keywords » marketing campaign

Items Tagged with 'marketing campaign'

ARTICLES

Bazooka celebrates Dad Jokes and its 75th anniversary with celebrity PSA campaign on Father's Day

Bazooka celebrates Father's Day with 'dad joke' campaign

Campaign recruits four celebrities who love "dad jokes."
June 1, 2022
No Comments

Springboarding off the successful Bazooka Dad Joke campaign in 2021, Bazooka has enlisted four new celebrities who share a common love of dad jokes.



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Godiva is chocolate_web.jpg

GODIVA debuts global ‘GODIVA is Chocolate’ campaign

Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
No Comments

GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.


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Starburst calendar

Starburst to offer All Pink self-care calendars

Calendars encourage fans to embrace self-love through 30 days of challenges.
September 22, 2021
No Comments

Mars Wrigley’s Starburst brand is releasing limited-edition All Pink #DoYou Challenge calendars that focus on embracing self-love through activities that engage the mind, body and soul.


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Airheads Candy Chicken Sandy

Airheads brand enters chicken sandwich fray

Brand launches Candy Chicken Sandy for National Fried Chicken Day.
July 7, 2021
No Comments

Perfetti Van Melle's Airheads brand launched the Candy Chicken Sandy in observation of National Fried Chicken Day on July 6.


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Fairtrade bar still

Fairtrade to unveil stop-motion animation under ‘Bitter Sweet’ campaign

Campaign is set to run from July 1 through World Chocolate Day on July 7.
July 5, 2021
No Comments

Fairtrade has unveiled a new global campaign, “Bitter Sweet,” featuring a stop-motion animation, titled "Unwrap a Fairer Future," that showcases the challenges within the cocoa supply chain and how Fairtrade works to overcome them.


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Godiva pink truck

GODIVA brings pink truck to NYC to celebrate 95th anniversary

Pink truck is a nod to the brand’s post-WWII history.
June 7, 2021
No Comments

GODIVA is launching a sampling program in New York City to celebrate its 95th anniversary and to raise awareness of the brand’s national availability in food, drug, grocery and mass retailers.


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Bazooka Dad joke

Bazooka celebrates the ‘Dad joke’ in Father’s Day campaign

Campaign features PSAs from celebrities from the ‘80s, ‘90s.
June 2, 2021
No Comments

Aiming to support fathers around the world who rely on the Dad joke to get a reaction from their kids, the brand has launched a series of comical PSAs to tell people it’s OK to Dad joke.


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MMS Messages

M&M’S reintroduces Messages packaging, partners with Spotify

Each pack will have a code that when scanned pulls up a corresponding Spotify playlist.
March 1, 2021
No Comments

Each pack includes a unique message and a complementary Spotify playlist to match the theme of the message.


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Nerds_Gaten Matarazzo

Nerds brand partners with ‘Stranger Things’ actor Gaten Matarazzo to uncover origin of Gummy Clusters

Gummy Clusters feature gummy center coated with mini Rainbow Nerds.
January 18, 2021
No Comments

The Nerds brand is partnering with “Stranger Things” actor Gaten Matarazzo and his fans to hypothesize on the stranger-than-life origins of the brand's latest multi-texture invention – Gummy Clusters.


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Avengers 5 gum

5 gum partners with makers of Marvel's Avengers game to offer in-game content

Players can access content through purchase of 5 gum starting Aug. 17.
August 19, 2020
No Comments

5 gum is the exclusive gum partner of Square Enix and Crystal Dynamics for Marvel's Avengers game, set for release on Sept. 4.


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Events

August 11, 2021

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

July 19, 2022

State of the Candy Industry: 2022

 It’s clear that the global candy industry is rapidly changing and keeping up with those trends will require both historical context and an eye toward innovation.

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Poll

2022 Valentine’s Day Products Poll

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

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