Mars, Incorporated will fully acquire KIND North America, three years after Mars took a minority stake in the snacking company.

Founder Daniel Lubetzky, who’s served as ceo for 15 years, will move into the company’s executive chairman role. He’s succeeded by Mike Barkley, who joined KIND last fall as president and coo.

Looking to make a world a “KIND”er place, as well as provide the company with a powerful healthy snacking brand, Mars, Inc. announced a strategic partnership with KIND, a New York City-based manufacturer of healthy snack bars whose recipes include ingredients such as whole nuts, seeds, whole grains and pieces of fruit. 

Snack bar manufacturer KIND Healthy Foods has branched into the fruit snacks category by introducing KIND Fruit Bites, made with fruit and no added sugar.

Just when I thought that the presidential campaign had demonstrated how weird a year 2016 could be, the FDA announced yesterday that it was going to tackle the definition of the word “healthy.” Is that nuts or what?