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In its Top Ten Trends for 2022, Innova Market Insights has identified the demand for trust in a sustainable future as the biggest driver of consumer behavior in the year ahead.
According to an Innova survey, 28 percent of consumers globally said that trust had become more important to them over the past 12 months, while over a fifth specifically named “transparency,” which is instrumental in building that trust.
We’re all wondering what the political, social and public health landscape will look like next year, but what about the food industry? What should brand owners, product developers and manufacturers consider?
Clearly communicating sustainability credentials to consumers is key to developments in food and beverage packaging, according to Innova Market Insights.
Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the sweets and snacks categories.
Innova Market Insights said new product development is reflecting the industry’s push toward added value, both in terms of taste and nutritional benefits.
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