Trying products with unexpected flavors offers a moment of wonder, and the act of actually discovering it adds to the anticipation.

Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the sweets and snacks categories.

Innova Market Insights said new product development is reflecting the industry’s push toward added value, both in terms of taste and nutritional benefits.

Innova Market Insights says sugar-related claims continue to grow, and they’re increasingly taking more prominent on-pack positions.

Thanks to the abundance of health and wellness information available online — and food manufacturers’ efforts to increase ingredient transparency — consumers have the opportunity to make individualized decisions about their diets and overall health.

One in two U.S. Baby Boomers are reducing their sugar intake, research from Innova Market Insights reveals.

Consumer curiosity to discover something new is leading to bolder flavors and blends, surprise textures and a greater focus on visual appeal in the sweets and snacks arena.

Roughly 75 percent of consumers across 19 countries are not influenced by sugar content when purchasing sugar confectionery, according to a survey by Innova Market Insights.