Innova Market Insights

Pandemic heightens consumer demand for brand transparency

Innova Market Insights reveals that shoppers want to know what’s in their food and where it comes from.

May 26, 2021

According to an Innova survey, 28 percent of consumers globally said that trust had become more important to them over the past 12 months, while over a fifth specifically named “transparency,” which is instrumental in building that trust.

Confectionery launches increasingly include plant-based claims

Innova Market Insights reports introductions with vegan claims grew by 17% between 2016-2020.

February 1, 2021

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Interest in plant-based confectionery products continues to grow, according to new research from Innova Market Insights.

5 trends set to impact sweets and snacks in 2021

Innova Market Insights predicts sustainability, personalization, plant-based foods will influence new product development.

January 20, 2021

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These trends mirror some that Innova Market Insights projects will influence the whole food and beverage industry.

Consumers seek immunity-boosting foods in light of COVID-19 pandemic

Innova Market Insights includes immune health in Top Trends for 2021.

Alyse Thompson

December 9, 2020

Innova Market Insights says health and immunity will remain “top of mind” for consumers as concerns over COVID-19 extend into next year.

What are the top food and beverage trends for 2021?

Innova Market Insights releases Top Ten Trends report for next year.

Alyse Thompson

October 21, 2020

We’re all wondering what the political, social and public health landscape will look like next year, but what about the food industry? What should brand owners, product developers and manufacturers consider?

5 trends influencing food and beverage packaging

Innova Market Insights cite environmental sustainability, ecommerce as factors affecting packaging.

June 22, 2020

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Clearly communicating sustainability credentials to consumers is key to developments in food and beverage packaging, according to Innova Market Insights.

Are consumers seeking new flavor experiences?

Three-quarters of global consumers say yes to discovering new flavors, Innova Market Insights finds.

Alyse Thompson

February 12, 2020

Trying products with unexpected flavors offers a moment of wonder, and the act of actually discovering it adds to the anticipation.

5 trends impacting development of sweets and snacks in 2020

Innova Market Insights notes interest in plant-based ingredients, texture innovations.

January 21, 2020

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Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the sweets and snacks categories.

Taste, nutrition keys to developing successful snack products

Innova Market Insights reports 46 percent of consumers eat salty snacks in the afternoon.

Alyse Thompson

November 27, 2019

Innova Market Insights said new product development is reflecting the industry’s push toward added value, both in terms of taste and nutritional benefits.