In its Top Ten Trends for 2022, Innova Market Insights has identified the demand for trust in a sustainable future as the biggest driver of consumer behavior in the year ahead.

Interest in plant-based confectionery products continues to grow, according to new research from Innova Market Insights.

These trends mirror some that Innova Market Insights projects will influence the whole food and beverage industry. 

Innova Market Insights says health and immunity will remain “top of mind” for consumers as concerns over COVID-19 extend into next year.

We’re all wondering what the political, social and public health landscape will look like next year, but what about the food industry? What should brand owners, product developers and manufacturers consider?

Clearly communicating sustainability credentials to consumers is key to developments in food and beverage packaging, according to Innova Market Insights.

Trying products with unexpected flavors offers a moment of wonder, and the act of actually discovering it adds to the anticipation.

Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the sweets and snacks categories.

Innova Market Insights said new product development is reflecting the industry’s push toward added value, both in terms of taste and nutritional benefits.