Sour candy trends: Building on more adventurous palates

Sour candy sees steady growth, thanks to rise in chewy candy, consumers' increasingly adventurous palates.

Alyse Thompson

May 17, 2019

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Some of the most popular candy is leaving a sour taste in consumers' mouths - and that's exactly the point.

Chewy candy segment is far from ‘stuck’

Category see nearly 8 percent growth, with new launches propelling it forward.

Crystal Lindell

May 20, 2015

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When Impact Confections was looking into launching new versions of their popular sour flavors, they knew exactly which segment they wanted to tap into - chewy candy.

Sour candy

WARHEADS Sour Dippin’ Pucker Packs

Impact Confections, Littleton, Colo.

Crystal Lindell

December 10, 2013

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These dip n’ lick packets are the only sour version on the market.

Impact Confections: Making a sweet n’ sour Impact

A strategic shift, successful product launches and a new manufacturing facility have set the stage for double-digit growth for this midsized candy company.

Bernie Pacyniak

November 14, 2013

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As with every "overnight success," the road to become the fastest growing sour brand in America took a few years.

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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