Rising disposable incomes and increasing health awareness across the Asia-Pacific region are driving demand for functional confectionery products, UK-based firm GlobalData says.

Asian snacks and candies aren’t easy to find in the United States. Outside of Chinatown or Asian supermarkets like H Mart, they’re a rare commodity. Considering they’re foreign imports, it’s not too surprising that they’re hard to find. But next to the popularity of European confections, you have to wonder why Asian candies have yet to become mainstream.

The main focal point of the second floor features the Great Wall of Chocolate — the world's largest M&M'S candy wall — offering visitors an amazing photo moment and a chance to create their own customized blend of M&M'S Brand Chocolate Candies from 132 individual tubes.

One of the goals of the project will be to introduce the chocolates into the Asian marketplace.

Horace Greeley urged 19th century Americans to “Go West, young man." Today’s Greeley might sound like this, “Look East, confectioners!”