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New research from London-based firm GlobalData suggests candy and chocolate brands should develop unique and delicious experiences, but they should try to keep them healthy, too.
The U.S. confectionery market is expected to see about $6 billion in increased sales in the next five years, and premium products are driving the growth. But the industry is growing faster globally than it is domestically and commodity costs are impacting costs from the farm to the finished product.
There are several factors at play: heightened consumer interest in small batch, artisanal foods; a desire to know where food comes from; clean labels; and health considerations.
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