Bell has reimagined its Spark toolkit, including macro and micro trends that can be applied to a flavor or fragrance category to identify what’s next.

High consumer demand for Fairtrade products — including cocoa, bananas, wine, gold and cosmetics — reflects an increased shopper awareness of sustainability among UK shoppers, research shows. 

In its Top Ten Trends for 2022, Innova Market Insights has identified the demand for trust in a sustainable future as the biggest driver of consumer behavior in the year ahead.

Barry Callebaut has launched Treat Tomorrow, a platform designed to offer insights on shifting consumer attitudes and desires.

Toluna surveyed 1,000 people in the U.S. on their perceptions around tetrahydrocannabinol (THC) — the cannabis compound that provides a “high” — and cannabidiol (CBD).

These trends mirror some that Innova Market Insights projects will influence the whole food and beverage industry. 

In 2021 consumers will begin to adjust to the new normal, prioritizing and maximizing health and wellness.

Mintel has identified seven trends it projects will impact global consumer markets in 2021 and offered insights and recommendations for companies and brands to act on in the next 12 months.

Food brands need to cater to different consumer needs, and guilt-free indulgences and health/ethical credentials may just be the way forward, says research firm GlobalData.