The Hershey Co. is launching the Kit Kat Birthday Cake bar, marking the first time a Kit Kat bar includes sprinkles.

Thin and crispy, wafers are often enjoyed while they’re sandwiching cream — but for decades, candy companies have also incorporated them into tasty, textural confections.

Nestlé has launched KitKat Chocolatory Cacao Fruit Chocolate, the first product to use Nestlé’s chocolate made entirely from the cacao fruit.

Another Sweets & Snacks Expo is in the books, which means the Candy Industry Magazine staff has learned all about the confectionery and snack products set to hit shelves in the next year. We've identified a few patterns in ingredients, flavors and themes.

The Hershey Co. will debut Kit Kat Duos Mint + Dark Chocolate, the first year-round Kit Kat  flavor in almost a decade.

Two Hershey products are among the top of research firm IRI’s 2017 list of “New Product Pacesetters.”

This Valentine’s Day, The Hershey Co. wants to help consumers share the love with the special people in their lives with innovations and seasonal favorites from its iconic brands.