candy corn

Halloween 2020

Gen X most likely to enjoy candy corn: NCA

Research conducted on behalf of NCA by Morning Consult.

October 14, 2020

Nearly 6 in 10 (58 percent) of Gen X consumers reported they enjoyed the classic Halloween treat. Baby boomers, at 56 percent, follow closely behind.

Ferrara’s Mariah Havens talks Halloween, Amazon and that BRACH’S Turkey Dinner Candy Corn

The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.

October 7, 2020

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"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.

Ferrara introduces new candy corn varieties

Chicago-based company has 85 percent share of candy corn market, according to IRI.

September 24, 2020

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The Chicago-based company continues to produce iconic seasonal favorites, such as Brach's Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions.