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The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
The Chicago-based company continues to produce iconic seasonal favorites, such as Brach's Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions.