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Retail buyers attending ECRM’s virtual Everyday and Summer Seasonal Candy Planning session Aug. 31-Sept. 11 have selected winners of the 2020 Buyer's Choice Awards.
From Cracker Jacks to cereal boxes, packaging sweets with a surprise is not a new concept, here or abroad. However, pairing candy with a toy or another surprise hasn’t always been met with easy success in the United States.
Kevin Gass lived in Europe for eight years, and while he was there, he noticed that every kid he met seemed infatuated with something called a Kinder Surprise.
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