Home » Keywords » Candy Treasure

Items Tagged with 'Candy Treasure'
RSS

ARTICLES

Kinder Joy helps surprise-inside candy category continue to grow

After the launch of Ferrero’s Kinder Joy in 2017, surprise-inside candy manufacturers try to find their niche in an exploding category.

Alyse Thompson

January 24, 2019

No Comments

From Cracker Jacks to cereal boxes, packaging sweets with a surprise is not a new concept, here or abroad. However, pairing candy with a toy or another surprise hasn’t always been met with easy success in the United States.

U.S. company takes Kinder Surprise-style egg national with great success

Candy Treasure founder talks about how his company got started and where it’s going.

July 10, 2013

No Comments

Kevin Gass lived in Europe for eight years, and while he was there, he noticed that every kid he met seemed infatuated with something called a Kinder Surprise.