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Playing on consumers’ memories and emotional connections to nostalgic flavors and products can spell success for food manufacturers, according to a new report from FONA International.
As I sipped my coffee this morning, taking in the “fire and fury “ headline from the Chicago Tribune, I happened to notice a teaser headline in the Food & Dining section of the paper. “This is how much candy you can get for $5.”
“We have all the competitors that everybody else does in the States,” say founder Robin Burnette. “We have all the grocery stores, Walmart. They’re selling chocolate bars. [But] in Canada they sell all Canadian chocolate bars. A majority of Canadians go south in the winter time, so we carry a lot of U.S. chocolate bars. We’ve got that chocolate bar that you like from the States that you found, and we also bring in the British chocolate and a lot of Dutch licorice.”
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