Jolly Rancher | Candy Industry

Items Tagged with 'Jolly Rancher'

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2020 State of the Confectionery Industry: Hard candy sales dip

Dollar sales dropped by 2.6 percent in year ending June 14, IRI says.

July 20, 2020

While the chewy candy category continues to grow, U.S. sales for hard candy — driven by lollipops and sugar-free options — are seeing declines.

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.

Alyse Thompson

September 20, 2017

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It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

Hard Candy Trends: Taking back the reins

Hard candy makers respond to a year of downward sales with new products, expansion and packaging innovation.

Valerie King

April 16, 2014

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While there’s no smoking gun to explain the decline in sales, one thing’s for sure, as far as Sally Lyons Wyatt, at IRI is concerned — there is a huge need for innovation.

Enjoying the finer hard candies in life

Increased sales in the hard candy category allows industry to expand and specialize.

Jorona Johnson

June 6, 2013

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In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

It’s clear that the global candy industry is rapidly changing and keeping up with those trends will require both historical context and an eye toward innovation.