Items Tagged with 'Jolly Rancher'

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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse thompson 200px
Alyse Thompson
September 20, 2017
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It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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hard candy

Hard Candy Trends: Taking back the reins

Hard candy makers respond to a year of downward sales with new products, expansion and packaging innovation.
Valerie King
April 16, 2014
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While there’s no smoking gun to explain the decline in sales, one thing’s for sure, as far as Sally Lyons Wyatt, at IRI is concerned — there is a huge need for innovation.
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khloe and lamar

Enjoying the finer hard candies in life

Increased sales in the hard candy category allows industry to expand and specialize.
Jorona Johnson
June 6, 2013
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In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.
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