Items Tagged with 'Jolly Rancher'

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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse-thompson
Alyse Thompson
September 20, 2017
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It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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hard candy

Hard Candy Trends: Taking back the reins

Hard candy makers respond to a year of downward sales with new products, expansion and packaging innovation.
Valerie King
April 16, 2014
One Comment
While there’s no smoking gun to explain the decline in sales, one thing’s for sure, as far as Sally Lyons Wyatt, at IRI is concerned — there is a huge need for innovation.
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khloe and lamar

Enjoying the finer hard candies in life

Increased sales in the hard candy category allows industry to expand and specialize.
Jorona Johnson
June 6, 2013
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In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.
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