Ferrara Candy Co. has several items available for Easter 2019.

Building on its positioning as “weirdly awesome,” Ferrara Candy Co. brand Trolli has launched the dark, whimsical “It’s Trolli” marketing campaign.

With news of Sweethearts Conversation Hearts being out of production this Valentine’s Day, Brach’s, a Ferrara Candy Co. brand, wants to ensure consumers there are still plenty of ways to express their love for one another.

Ferrara Candy Co. announced its organic Black Forest bears, known for a soft, chewy texture, will have a brighter color starting July 15. 

Dallas-based private investment firm Highlander Partners has acquired the intellectual property, trademarks and associated licensing agreements for 10 chocolate and sugar confectionery brands from Huhtamäki Oyj, a global food and beverage packaging company headquartered in Espoo, Finland.

The Ferrero Group will buy Oakbrook Terrace, Ill.-based Ferrara Candy Co. from private equity firm L Catterton, the companies announced Wednesday.

As I’ve come to realize over the years, my crystal-balling powers haven’t earned me any plaudits. Hence, it’s one of the reasons I stay away from speculation regarding who’s going to buy whom. But there are always exceptions to the rule.