Items Tagged with 'Snickers'

ARTICLES

Snickers to reward fans for ‘rookie mistakes’ this NFL Season

Mars Wrigley program gives fans the chance to win tickets to Super Bowl LVI & more.

Crystal Lindell

September 8, 2021

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Mars Wrigley program gives fans the chance to win tickets to Super Bowl LVI & more.

Mars Wrigley to launch Snickers Almond Brownie

Newest release to follow launch of Snickers Peanut Brownie.

April 14, 2021

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The innovation follows the release of Snickers Peanut Brownie and Snickers Peanut Brownie Ice Cream.

Halloween 2020

An inside look at how Mars Wrigley is working to save Halloween

Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.

Crystal Lindell

September 16, 2020

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“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.

Mars Wrigley launches Snickers Peanut Brownie

Innovation featuring caramel, brownie filling will launch nationwide in January 2021.

July 13, 2020

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The Snickers brand’s latest innovation combines chocolate, caramel and chewy peanut brownie filling to create Snickers Peanut Brownie.

Texas Mars Wrigley plant creates 2-ton Snickers bar, breaks Guinness World Record

Snickers bar equivalent to more than 41,000 single-size bars

January 20, 2020

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Mars Wrigley has unveiled the largest Snickers bar ever created during a Guinness World Records title attempt at the company's Waco, Texas plant.

Snickers White is here to stay

Mars Wrigley making limited-edition Snickers permanent offering.

December 16, 2019

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Previously only sold for a limited time, Snickers White will return to shelves as a permanent addition to the Snickers portfolio.

Feeling ‘hangry’ this time of year? Snickers — and the internet — can help with online tool

Level of Snickers discount changes based on mood of the internet.

Alyse Thompson

December 5, 2018

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The holiday season can be as stressful as it is fun — especially for people on the internet — but Snickers lovers have a chance to gain from it.

New Snickers flavors

Mars Wrigley Confectionery, Hackettstown, N.J.

Christian Metzger

July 18, 2018

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Mars Wrigley Confectionery has introduced limited-edition Snickers Intense Flavor bars.

Mars issues recall for products from Netherlands plant

Voluntarily recall involves products in 55 countries.

February 24, 2016

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Snickers reveals sneak peek of Super Bowl 50 commercial

The spot is part of the brand's "You're Not You When You're Hungry" campaign.

Abigail Watt

January 27, 2016

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In honor of Super Bowl 50, Snickers is treating the game to an honor usually reserved for presidents and major Hollywood stars – a "happy birthday" serenade from Marilyn Monroe.

More Articles Tagged with 'Snickers'

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

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Does your company plan to develop or introduce products over the next year that fit any of the following trends?

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Items Tagged with 'Snickers'

ARTICLES

Snickers to reward fans for ‘rookie mistakes’ this NFL Season

Mars Wrigley to launch Snickers Almond Brownie

An inside look at how Mars Wrigley is working to save Halloween

Mars Wrigley launches Snickers Peanut Brownie

Texas Mars Wrigley plant creates 2-ton Snickers bar, breaks Guinness World Record

Snickers White is here to stay

Feeling ‘hangry’ this time of year? Snickers — and the internet — can help with online tool

New Snickers flavors

Mars issues recall for products from Netherlands plant

Snickers reveals sneak peek of Super Bowl 50 commercial

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