Items Tagged with 'Snickers'

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Halloween 2020

An inside look at how Mars Wrigley is working to save Halloween

Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.

Crystal Lindell

September 16, 2020

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“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.

Mars Wrigley launches Snickers Peanut Brownie

Innovation featuring caramel, brownie filling will launch nationwide in January 2021.

July 13, 2020

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The Snickers brand’s latest innovation combines chocolate, caramel and chewy peanut brownie filling to create Snickers Peanut Brownie.

Texas Mars Wrigley plant creates 2-ton Snickers bar, breaks Guinness World Record

Snickers bar equivalent to more than 41,000 single-size bars

January 20, 2020

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Mars Wrigley has unveiled the largest Snickers bar ever created during a Guinness World Records title attempt at the company's Waco, Texas plant.

Snickers White is here to stay

Mars Wrigley making limited-edition Snickers permanent offering.

December 16, 2019

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Previously only sold for a limited time, Snickers White will return to shelves as a permanent addition to the Snickers portfolio.

Feeling ‘hangry’ this time of year? Snickers — and the internet — can help with online tool

Level of Snickers discount changes based on mood of the internet.

Alyse Thompson

December 5, 2018

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The holiday season can be as stressful as it is fun — especially for people on the internet — but Snickers lovers have a chance to gain from it.

New Snickers flavors

Mars Wrigley Confectionery, Hackettstown, N.J.

Christian Metzger

July 18, 2018

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Mars Wrigley Confectionery has introduced limited-edition Snickers Intense Flavor bars.

Mars issues recall for products from Netherlands plant

Voluntarily recall involves products in 55 countries.

February 24, 2016

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Snickers reveals sneak peek of Super Bowl 50 commercial

The spot is part of the brand's "You're Not You When You're Hungry" campaign.

Abigail Watt

January 27, 2016

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In honor of Super Bowl 50, Snickers is treating the game to an honor usually reserved for presidents and major Hollywood stars – a "happy birthday" serenade from Marilyn Monroe.

Snickers introduces Crisper bar in Golden Globes telecast spots

The crispy bar features crisped rice and peanuts.

Abigail Watt

January 13, 2016

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Hunger can make people do all kinds of silly things. According to Snickers, it can also make you "dimpatient" — that is, dim and impatient.

Mars at NACS

9 new products Mars debuted at NACS

Chocolate company focuses on texture, seasonal items at C-Store show

Crystal Lindell

October 14, 2015

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"Snickers Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new Snickers Crisper," says Tim LeBel, v.p. of Sales for Mars Chocolate North America.

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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