No Christmas & Halloween program would be complete without the Kid’s Choice Awards, sponsored by Candy Industry Magazine and ECRM. Participating candy companies submitted products for young people from the Boys & Girls Club from Southern Nevada to sample and judge.

A good reminder of the experiences we create, sell and promote came in the form of the Kids Choice Awards, held this week during ECRM’s Candy Planning: Christmas & Halloween event at the Hilton Chicago.

Candy manufacturers and sellers have a tough audience in grocery, convenience and other retail buyers, but the true test comes from an even more discerning crowd: Children.