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Boyhood summer visits to his family’s idle cocoa plantations become a driving force for Diego Badaró. In resurrecting the Badaró fazenda, he’s also become a driving force for pioneering premium chocolate amongst Brazilians.
In a Dove Chocolates ad that originally aired in 2010, women are shown dealing with a series of life’s daily stresses. The spot is empowering. And now, Mars Chocolates, the makers of Dove, are taking their mission of empowering women to the next level and a new destination — the cocoa fields.
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