Valentine’s Day spending to reach record $20.7B

Consumers expected to spend $1.8 billion on candy for the holiday.

February 12, 2019

American consumers will show a lot of love for Valentine’s Day this year, new data from the National Retail Federation and Prosper Insights & Analytics reveals.

Sweet Valentine’s Day spending: American consumers expected to drop $19.6 billion

Shoppers to spend $1.8 billion on candy.

Alyse Thompson

February 14, 2018

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Valentine’s Day spending is expected to look extra rosy, according to a survey sponsored by the National Retail Federation and Prosper Insights & Analytics.

Valentine’s Day spending to drop, but candy sales expected to remain at $1.7 billion

National Retail Federation projects overall spending to total $18.2 billion.

Alyse Thompson

February 8, 2017

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Although Valentine’s Day spending is expected to level off after a decade-long rise, American consumers are projected to spend the same amount on candy, according to a new survey by the National Retail Federation and Prosper Insights & Analytics.

More than half of Americans plan to buy candy this Valentine’s Day

Average shopper expected to spend $130.97 total on the day of love.

Crystal Lindell

February 13, 2013

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It looks like candy is still the weapon of choice for Cupids across the country this Valentine’s Day.

Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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