Valentine’s Day spending to reach record $20.7B

Consumers expected to spend $1.8 billion on candy for the holiday.

February 12, 2019

American consumers will show a lot of love for Valentine’s Day this year, new data from the National Retail Federation and Prosper Insights & Analytics reveals.

Sweet Valentine’s Day spending: American consumers expected to drop $19.6 billion

Shoppers to spend $1.8 billion on candy.

Alyse Thompson

February 14, 2018

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Valentine’s Day spending is expected to look extra rosy, according to a survey sponsored by the National Retail Federation and Prosper Insights & Analytics.

Valentine’s Day spending to drop, but candy sales expected to remain at $1.7 billion

National Retail Federation projects overall spending to total $18.2 billion.

Alyse Thompson

February 8, 2017

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Although Valentine’s Day spending is expected to level off after a decade-long rise, American consumers are projected to spend the same amount on candy, according to a new survey by the National Retail Federation and Prosper Insights & Analytics.

More than half of Americans plan to buy candy this Valentine’s Day

Average shopper expected to spend $130.97 total on the day of love.

Crystal Lindell

February 13, 2013

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It looks like candy is still the weapon of choice for Cupids across the country this Valentine’s Day.

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The ongoing pandemic has changed the way consumers shop, socialize, and share, behaviors that have a direct impact on the confectionery industry. In this webinar looking at the 2020 State of the Confectionery Industry, we will consider the undeniable fact that even though we are avoiding crowds and are side-stepping sharing occasions, we crave the comfort and security confectionery provides us.

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