Consumers are actively looking for more natural products and ingredients, but what does naturalness mean to them?

Back in February 2016, Mars made an announcement that it would remove all artificial colors from its human food products by about 2021. It’s been three years since then, and the commitment is still a work in progress, Mars says.

Growing demand for foods with natural ingredients is expected to push the global natural food colors market to exceed $14 billion in 2028, according to new data from Persistence Market Research.

Americans aren't the only ones confused about how “natural” can and should apply to food. New research from Mintel shows our neighbors to the north might be struggling with it, too. 

Abt Electronics, a sprawling appliance store in the northern Chicago suburb of Glenview, has everything customers could need.