Numerator has released a consumer sentiment study to understand how people plan to celebrate, shop and spend for Easter 2021.

On average, consumers are expected to spend $179.70 on Easter festivities, a record for the 13 years the federation has conducted the survey. That’s up from $175.85 in 2020.

Yowie is offering Easter discounts, free activities, surprise-inside Easter egg hunts and more.

Most people who celebrate Easter will share a gift of chocolate and candy to celebrate the season, according to the National Confectioners Association’s (NCA) report on seasonal confectionery sales.

The Hershey Co. is introducing new items and bringing back previous favorites for the Easter season.

HARIBO has introduced gummy items sure to sweeten up any candy lover’s Easter.

CandyStore.com reviewed more than 13 years of candy sales data and the results from more than 10,000 survey responses to map out jelly bean flavor preferences.

Norman Love Confections has launched its 2021 Easter Collection, featuring 10 rich egg crèmes enveloped in white, dark and milk chocolate.

Ferrero has unveiled limited-edition Easter products from Kinder, Kinder Joy, Nutella, Tic Tac and other brands.

The tie between See's Candies and Easter traditions is undeniable, which is why the company released its second collectible tin during this season.