ECRM has transformed its brand identity with an updated, modernized logo, signifying a new era for the company.

Madécasse, purveyor of single-origin chocolate bars and vanilla from Madagascar, unveiled its new identity as Beyond Good at Salon Du Chocolat, held Nov. 16-17 in New York City. 

The Ferrero Group is launching Tic Tac Coca-Cola, the result of a unique collaboration between the two iconic brands. 

The Specialty Food Association, host of the bi-annual Fancy Food Shows, has undergone a complete rebranding effort.

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.

Flavor and color manufacturer Flavorchem Corporation has debuted a new logo and refreshed its brand identity, symbolizing the company’s commitment to innovation, clean-processing and evolution to better serve its local and global clients. 

The U.S. Food and Drug Administration and the Federal Trade Commission have set their sights on manufacturers, distributors and retailers selling e-cigarette liquid branded to resemble kid-friendly food products such as juice boxes, candy and cookies.