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Given the need for both comfort and health, the trends appearing across the candy industry may or may not have legs. RangeMe's Brandon Leong talks trends the online sourcing platform sees sticking around longer than an everlasting gobstopper.
Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the sweets and snacks categories.
Here are some of the trends Managing Editor Alyse Thompson saw while attending the ECRM Everyday and Summer Seasonal candy planning session in New Orleans.
So what are the hot trending chocolate and confectionery products? A tasting safari through the show, which is the West Coast’s largest trade show dedicated to premium food products, revealed the following fab five
The 44th International Sweets and Biscuits (ISM) Fair in Cologne continues to deliver attendees a host of confectionery options to satisfy the world’s sweet tooth.
Flexitarian. White chocolate. Ethical marketing. Retro. The four S’s (Snacking, sharing, simplicity, sustainability). Technology. Those are just some of the buzz words and trends from this year’s International Sweets and Biscuit (ISM) Fair in Cologne, Germany.
On DemandSeasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.
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