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M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space.
It’s hard, even after half a decade, to not get a little giddy when you walk into a huge room filled with giant M&M’s, piles of candy samples and the sweet smell of chocolate in the air.
"Snickers Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new Snickers Crisper," says Tim LeBel, v.p. of Sales for Mars Chocolate North America.
The main focal point of the second floor features the Great Wall of Chocolate — the world's largest M&M'S candy wall — offering visitors an amazing photo moment and a chance to create their own customized blend of M&M'S Brand Chocolate Candies from 132 individual tubes.