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With consumers making decisions in as little as a third of a second, the need to stand out and differentiate on-shelf is crucial. The right packaging features and designs can make an impact on shopping behavior.
As difficult as it may be to turn out product under such pressure, fine chocolatiers are hard pressed to say no when a large portion of their yearly sales are made between the months of October and December
On DemandSeasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.
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