A number of confectionery companies are participating in the #StopHateForProfit campaign, and we wanted to take a moment to applaud them for doing so.

Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.

It turns out that candy companies really "like" Facebook. Or at least there’s where a majority of them have focused their social media efforts.