We support the candy companies halting Facebook ads as part of #StopHateForProfit

Companies including Hershey, Mars have stopped advertising on Facebook to protest hate speech on its platforms.

Crystal Lindell

July 8, 2020

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A number of confectionery companies are participating in the #StopHateForProfit campaign, and we wanted to take a moment to applaud them for doing so.

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

New research from Hershey shows how to capture young consumers.

Alyse Thompson

August 8, 2018

It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.

Getting customers to ‘Like’ you. Really ‘like’ you

Which candy company is the most loved on Facebook? Whom should you hire to run your online marketing? And what can the confectionery industry can learn from casinos?

Crystal Lindell

March 1, 2013

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Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.

Which candy companies use social media best?

Hint: It’s about so much more than "Likes."

Crystal Lindell

November 7, 2012

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It turns out that candy companies really "like" Facebook. Or at least there’s where a majority of them have focused their social media efforts.

State of the Industry: Challenges Facing the Industry as the Pandemic Lingers

The ongoing pandemic has changed the way consumers shop, socialize, and share, behaviors that have a direct impact on the confectionery industry. In this webinar looking at the 2020 State of the Confectionery Industry, we will consider the undeniable fact that even though we are avoiding crowds and are side-stepping sharing occasions, we crave the comfort and security confectionery provides us.

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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