5 gum is the exclusive gum partner of Square Enix and Crystal Dynamics for Marvel's Avengers game, set for release on Sept. 4.

The Laffy Taffy brand has introduced Laff Bites, poppable, dual-textured treats featuring the brand’s signature jokes on every package.

HI-CHEW and The Doughnut Project have teamed up to celebrate America's favorite summer fruit (and HI-CHEW fan-favorite flavor) with the creation of the Watermelon Sugar HI-(CHEW) doughnut.

As the COVID-19 pandemic has passed its peak in many countries and consumers embrace the concept of the “new normal,” they are re-evaluating what is important to them in life.

The Starburst brand is making its All Pink pack a permanent everyday item nationwide after only offering it during the summer months for the last three years.

Trolli has built on its dark, quirky “It’s Trolli” campaign after last year’s advertising spots boosted sales and consumer engagement.

The event will run from June 15 through August 15, with a chance to win an all-expense paid trip to the National Baseball Hall of Fame in Cooperstown, New York, and $50,000 to support the winner’s hometown youth baseball or softball program.

The Whatchamacallit brand is asking fans to name a new candy bar for a chance to win $5,000.

Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.