Consumers are actively looking for more natural products and ingredients, but what does naturalness mean to them?

The Tic Tac brand is joining forces with global audio streaming service Spotify to offer Hear For It, a unique event series that employs Spotify's streaming intelligence to target listeners and consumers who exemplify the fun and refreshing personality of the Tic Tac brand. 

Hotella Nutella, a first-of-its-kind weekend getaway experience in Calistoga, California, is set to open January 2020.

Halloween fanatic Neil Patrick Harris will supply the tricks and Reese’s Peanut Butter Cups will provide the treats.

Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.

GODIVA has launched a new advertising campaign that draws from the passion founder Pierre Draps had for chocolate and his wife, Eugenie.

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."

The results are in — M&M’S fans have selected English Toffee Peanut as their favorite option from this year's M&M'S Flavor Vote campaign.

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.

Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.