Mars Wrigley is updating the M&M'S brand’s characters to include more nuanced personalities and underscore the importance of self-expression and the power of community.

The Simmons Sweet Sleep Bed features a candy-dispensing machine that slides open to unveil a twin-size murphy bed.

TikTok is becoming the go-to app to interact with Gen Z and Millennial consumers, so HI-CHEW is bringing its fun-loving brand to the platform.

The craft held 100 Tic Tac packs and displayed messages from consumers to extraterrestrial friends (in the event they were out there).

Perfetti Van Melle's Airheads brand launched the Candy Chicken Sandy in observation of National Fried Chicken Day on July 6.

GODIVA is launching a sampling program in New York City to celebrate its 95th anniversary and to raise awareness of the brand’s national availability in food, drug, grocery and mass retailers.

Aiming to support fathers around the world who rely on the Dad joke to get a reaction from their kids, the brand has launched a series of comical PSAs to tell people it’s OK to Dad joke.

GODIVA has introduced a new global advertising campaign that includes a series of whimsical digital vignettes highlighting its portfolio of offerings.

Stuffed Puffs is launching its first integrated national TV ad campaign, "Fluffing Delicious,” set to run across broadcast, digital and social channels throughout the 2021 summer season.

For the second year, Skittles is releasing limited-edition packs featuring gray packaging and gray candies to draw attention to the rainbow symbolizing the LGBTQ+ community.