Halloween fanatic Neil Patrick Harris will supply the tricks and Reese’s Peanut Butter Cups will provide the treats.

Russell Stover Chocolates has launched the “Make happy.” campaign, its first major creative brand initiative in more than two decades.

GODIVA has launched a new advertising campaign that draws from the passion founder Pierre Draps had for chocolate and his wife, Eugenie.

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."

The results are in — M&M’S fans have selected English Toffee Peanut as their favorite option from this year's M&M'S Flavor Vote campaign.

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.

Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.

Hershey is turning 125 years old in 2019, but it’s the company’s future that’s most interesting right now.

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.

Building on its positioning as “weirdly awesome,” Ferrara Candy Co. brand Trolli has launched the dark, whimsical “It’s Trolli” marketing campaign.