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Home » Keywords » marketing candy

Items Tagged with 'marketing candy '

ARTICLES

Bazooka celebrates Dad Jokes and its 75th anniversary with celebrity PSA campaign on Father's Day

Bazooka celebrates Father's Day with 'dad joke' campaign

Campaign recruits four celebrities who love "dad jokes."
June 1, 2022
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Springboarding off the successful Bazooka Dad Joke campaign in 2021, Bazooka has enlisted four new celebrities who share a common love of dad jokes.



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How Tic Tac boosted sales during the COVID-19 pandemic

Ferrero focused on innovation, marketing and social media efforts to lift the brand during the challenging sales period.
Alyse thompson 200px
Alyse Thompson
May 25, 2022
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Candy Industry recently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.


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GODIVA debuts global ‘GODIVA is Chocolate’ campaign

Marketing effort designed to draw attention to brand’s newfound accessibility.
May 11, 2022
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GODIVA has launched the global “GODIVA is Chocolate” marketing campaign, celebrating GODIVA's growth beyond its gifting roots to become a more accessible brand.


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Laffy Taffy introduces LAFF BITES TROPICAL

Laffy Taffy introduces Tropical LAFF BITES

The treats come in 2-oz., 3-oz., and 6-oz. sizes.
April 20, 2022
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Laffy Taffy has released new LAFF BITES TROPICAL treats.



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Reese’s brings back Peanut Butter Lover Cups

Fans can win year’s supply of Reese’s Peanut Butter Cups.
April 20, 2022
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The Reese’s brand is bringing Reese’s Peanut Butter Lovers Cups and Reese's Ultimate Peanut Butter Lovers Cups back to store shelves for a limited time.


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HI-CHEW launches Fantasy House sweepstakes

Fans can win a stay at the HI-CHEW Fantasy House in Palm Springs.
April 20, 2022
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HI-CHEW is offering fans a chance to win a two-night stay at the HI-CHEW Fantasy House in Palm Springs, California.


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Mars Wrigley updates M&M’S characters to promote inclusivity

Fans will see changes in all M&M’S global touchpoints.
January 20, 2022
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Mars Wrigley is updating the M&M'S brand’s characters to include more nuanced personalities and underscore the importance of self-expression and the power of community.


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Skittles bed

Skittles partners with Simmons to create candy-dispensing bed

One fan can purchase it for $1.50 on Dec. 13.
December 8, 2021
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The Simmons Sweet Sleep Bed features a candy-dispensing machine that slides open to unveil a twin-size murphy bed.


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HI-CHEW turns to TikTok for new contest

Social platform will allow brand to engage with Gen Z, Millennial consumers.
August 23, 2021
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TikTok is becoming the go-to app to interact with Gen Z and Millennial consumers, so HI-CHEW is bringing its fun-loving brand to the platform.


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Tic Tac flight

Tic Tac brand completes trip to space

Vessel featured scrolling ticker-tape board with messages from fans.
August 16, 2021
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The craft held 100 Tic Tac packs and displayed messages from consumers to extraterrestrial friends (in the event they were out there).


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Events

August 11, 2021

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

July 19, 2022

State of the Candy Industry: 2022

 It’s clear that the global candy industry is rapidly changing and keeping up with those trends will require both historical context and an eye toward innovation.

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Poll

2022 Valentine’s Day Products Poll

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

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