Ferrara’s Mariah Havens talks Halloween, Amazon and that BRACH’S Turkey Dinner Candy Corn

The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.

October 7, 2020

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"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.

SweeTARTS partners with fashion designer Christian Siriano

Partnership is meant to celebrate candy’s 'Be Both' campaign.

Crystal Lindell

August 27, 2019

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Siriano designed a custom couture look inspired by the brand, which celebrates the freedom to be "more than one thing."

Lawsuit

Ferrara sues American Licorice for $1.8M over insect infestation

Ferrara claims American licorice sold the company Red Vines infested with rice weevils.

Crystal Lindell

September 9, 2015

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The Ferrara Candy Co. is suing American Licorice for $1.8 million after it says the company sent Ferrara insect-infected Red Vines.

One-on-one with Sal Ferrara

Chairman and ceo of newly merged Ferrara Candy Co. shares reasons for the move, goals for the future.

Bernie Pacyniak

September 12, 2012

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Chairman and ceo of newly merged Ferrara Candy Co. shares reasons for the move, goals for the future.

Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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