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Mariah Havens talks with Candy Industry's Editor Crystal Lindell about all the ways COVID-19 has impacted the company, how Ferrara is approaching Valentine’s Day, and the best strategy for online sales.
The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
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