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Sugarpova, the premium candy and chocolate company owned by tennis champion Maria Sharapova, is expanding distribution of its Sugarpova Premium Chocolate line to select 7-Eleven and Kroger stores throughout the United States.
It’s hard, even after half a decade, to not get a little giddy when you walk into a huge room filled with giant M&M’s, piles of candy samples and the sweet smell of chocolate in the air.
What can turn a crusty curmudgeon of an editor into an excitable boy? Well, certainly a visit to the world’s largest confectionery exposition, ISM 2016, which was held in Cologne Jan. 31 – Feb. 3.
Look, I’m not going to come right out and tell you guys that everyone needs to start preparing for the day when candy sales are restricted to those 18 and over. But I do think we need to be worried about it as a possibility.
“From the moment she heard the idea, she fell in love with it,” he says. “She has got an incredible sweet tooth and her eyes lit up, like a little kid opening a Christmas present.”
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