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“Throughout the pandemic, one thing that has remained consistent is that Americans appreciate chocolate and candy for the sense of comfort they bring during challenging times,” said John Downs, NCA president & CEO.
LA County, located in the state of California, is the largest in the country, with 10.4 million people. The county has had 249,241 cases of COVID-19 and 6,036 deaths.
The fall holiday accounts for $4.6B in sales for the confectionery industry. But expected changes in trick-or-treating could have a massive impact on that.