Americans aren't the only ones confused about how “natural” can and should apply to food. New research from Mintel shows our neighbors to the north might be struggling with it, too. 

The NPD Group’s research reveals that as more consumers recognize that GMOs have benefits in producing better and more resilient crops, such awareness comes with   worries about consuming GMOs. As a result, GMOs have become the fastest growing food additive concern, NPD Group says.