Just Born Quality Confections is continuing its annual Peep Chick Drop, but now fans can join in on the festivities virtually.

The Peeps brand will celebrate the New Year with the two-day Peepsfest, culminating in the 11th annual Peeps Chick Drop.

Bethlehem, Pa.-based Just Born Quality Confections has appointed five independent members to join existing members Ross Born and David Shaffer on its board of directors. 

Nonetheless, Today's Jeff Rosen ―who leads us to believe he’s quite a candy lover ―goes on a movie house shopping spree in the segment, purchasing Nestlé and Just Born products. He then returns to the studio and carefully stands  up the boxes, cutting open a flap in each one to show the amount of white space there is before one sees actual candy.

Just Born Quality Confections, maker of brands like Peeps, Mike and Ike, and Hot Tamales, has launched a redesign of its corporate website.