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Mars Wrigley is updating the M&M'S brand’s characters to include more nuanced personalities and underscore the importance of self-expression and the power of community.
Talk about irreconcilable differences. In a new ad campaign launched by Just Born, fictional candy characters “Mike” and “Ike” are going their separate ways. Recently, Mike and Ike packaging began appearing in stores with either “Mike” or “Ike” crossed out.
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