characters | Candy Industry

Items Tagged with 'characters'

ARTICLES

Mars Wrigley updates M&M’S characters to promote inclusivity

Fans will see changes in all M&M’S global touchpoints.

January 20, 2022

Mars Wrigley is updating the M&M'S brand’s characters to include more nuanced personalities and underscore the importance of self-expression and the power of community.

Mike and Ike head for splitsville

Fictional characters break up as part of new ad campaign

Kawther Albader

April 20, 2012

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Talk about irreconcilable differences. In a new ad campaign launched by Just Born, fictional candy characters “Mike” and “Ike” are going their separate ways. Recently, Mike and Ike packaging began appearing in stores with either “Mike” or “Ike” crossed out.

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

To celebrate the 75th year of this prestigious award, we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2022 Kettle Award.

Items Tagged with 'characters'

ARTICLES

Mars Wrigley updates M&M’S characters to promote inclusivity

Mike and Ike head for splitsville

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