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With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for consumer engagement is huge.
Mintel has identified seven trends it projects will impact global consumer markets in 2021 and offered insights and recommendations for companies and brands to act on in the next 12 months.
The SFA and Mintel recently released the 2020-2021 Edition of The State of the Specialty Food Industry report, which explores the market and where it is going based on sales data from the past three calendar years.
Total US retail sales of popcorn increased 32 percent in the last five years to reach an estimated $2.5 billion in 2017, with RTE growing 118 percent between 2012-17 to reach $1.1 billion.
Total US retail sales of popcorn increased 32 percent in the last five years to reach an estimated $2.5 billion in 2017, with RTE growing 118 percent between 2012-17 to reach $1.1 billion.
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