It’s hard to imagine that a country navigating a pandemic is going to send its children to collect candy from a bunch of strangers this year.

Halloween is very likely to be impacted by a world still grappling with COVID-19 — but Hershey is optimistic about the upcoming holiday.

Consumers are baking at home more, but they’re also reaching for fewer mints during the coronavirus pandemic.

DC Comics and Hershey, two iconic brands, are joining forces to create the Super Hero Hershey’s Milk Chocolate Bar, featuring Batman, Superman and Wonder Woman.

“There were weeks there, we were getting calls from buyers just in tears. It was just a dire situation. As a candy company, the weight of that, it was very humbling. We were supplying something that was saving people’s lives," said Michael Moss, CEO of the Sweet Shop.

Overall, Hershey’s first quarter performance was relatively in line with expectations, with a modest impact from COVID-19. However, international sales did fall.

Chocolate is the top quarantine comfort snack. That’s according to Hershey, which is also outpacing the category.

Hershey said it’s expecting to face a number of challenges as a result of the current COVID-19 global pandemic, including a reduced demand for products, reduced availability of its products, and issues with the supply chain, among other things.

Michele Buck has been elected as the new chairman of the Board of Directors of The Hershey Company, making her one of just 21 other women to lead the board of a Fortune 500 company.

Yes, candy companies have long been pigeonholed into the indulgent category, but as with all things, there’s money to be made by evolving.