What: FREE Webinar
When: On Demand Until April 21, 2021
Seasonal Candy in the Time of COVID-19
The candy industry is facing a once in a life-time period of uncertainty. This is something that is going to have a profound impact on buying behavior. Whilst such uncertainty will bring about heightened price sensitivity, it is also something that will result in consumers seeking out moments of comfort and escapism. This is something that the industry needs to understand and respond to, be it with experimental flavors that offer affordable moments of indulgence or traditional flavors that remind people of the past and simpler times
- How will the seasonal candy industry be impacted by the ongoing coronavirus crisis?
- Experimental or traditional flavors in times of uncertainty?
- How do consumption habits for candy change on a season-by-season basis?
- What wider factors influence consumption habits on a seasonal basis?
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