People want their treats, but don’t always want all of the dietary impact resulting from indulgent decisions. As a result, the popularity of low-sugar and no-sugar candy and confectionery products continues to grow. But who is buying these products, where are they buying them, and why?
During this webinar, Sally Lyons Wyatt, EVP & Practice Leader, Client Insights, and Dan Sadler, Principal, Client Insights, both from IRI, will share insights about:
During this webinar, Sally Lyons Wyatt, EVP & Practice Leader, Client Insights, and Dan Sadler, Principal, Client Insights, both from IRI, will share insights about:
- Key trends in better-for-you candy and confectionery
- Details on core consumer segments and their purchase motivations
- A future outlook for this expanding segment of the candy and confectionery market
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