This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Candy Industry logo
search
cart
facebook twitter linkedin youtube
Candy Industry logo
  • NEWS
    • Candy and Snack Trends
    • Supplier News
    • Coronavirus
  • TRENDS
    • Chocolate
      • Gourmet Chocolate
    • Better-for-you confections
      • Energy/Snack/Nutrition Bars
    • Gums & Mints
    • Gummies & Jellies
    • Hard Candies
    • Licorice
    • Novelty Candies
    • Snacks
    • Sugar-Free Candy
    • Vegetarian
  • NEW PRODUCTS
    • Chocolate New Products
    • Non-Chocolate New Products
    • New Novelty Candy
    • New Snack Products
    • Product of the Week
  • INGREDIENTS
    • Artificial and Natural Sweeteners
    • Candy Flavorings
    • Cannabis
    • Chocolate Ingredients
    • Fats & Oils
    • Fruits & Nuts
    • Healthy Additives
    • Natural Candy Colors
    • Starches
    • Sustainability
  • TOP 100
    • Global Top 100
    • Sweet 60 (North America)
    • State of the Industry
  • TECHNOLOGY
  • SHOWS
    • Events Calendar
    • Show Coverage
  • KETTLE
    • Kettle Awards
    • Kettle Recipients
  • OPINION
    • Blog
  • MORE
    • eBooks
    • Video
    • Classifieds
    • Market Research
      • Contact
    • Webinars
    • eNewsletters
    • Associations
    • Candy Industry Store
    • Custom Content & Marketing Services
    • Top 100 & Sweet 60
    • The Magazine
      • Archived Issues
      • Digital Editions
      • Single Copies
  • BUYERS GUIDE
    • The Gold Book
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » Authors » Will Cowling

Will Cowling

Marketing manager, FMCG Gurus
Articles

ARTICLES

Millennial family stock

Confectionery products should help consumers maximize personal relationships

Nearly 60 percent of consumers are worried about COVID-19’s impact on loved ones, FMCG Gurus finds.
Will Cowling
July 22, 2020

As the COVID-19 pandemic has passed its peak in many countries and consumers embrace the concept of the “new normal,” they are re-evaluating what is important to them in life.


Read More
Snacking stock

How do Canadian consumers snack?

FMCG Gurus offers insights into Canadian consumers’ snacking habits.
Will Cowling
March 18, 2020
No Comments

The modern consumer lives a busy lifestyle, cramming in multiple activities into a day. This has led to more consumers choosing to snack since they do not have enough time for traditional meals.


Read More
2020 consumers

The 2020 consumer doesn't want to compromise

Insights from FMCG shows how consumers are indulging and what flavor profiles they’re seeking.
Will Cowling
February 19, 2020
No Comments
FMCG insights show that brands must offer conveniently nutritious products that have functional benefits and offer new exotic flavors.
Read More
Snacking stock

Consumers continue to seek products with natural ingredients

FMCG research reveals nearly half of consumers say “natural” confectionery is important.
Will Cowling
January 22, 2020
No Comments

Consumers are actively looking for more natural products and ingredients, but what does naturalness mean to them?


Read More
chocolate bars stock

Research finds chocolate a top snacking option for U.S. consumers

U.S. consumers also snack to relieve hunger from skipped meals.
Will Cowling
November 4, 2019
No Comments

FMCG Gurus reports in new research that 88 percent of consumers in the U.S. say they snack, largely due to skipping meals throughout the day. 


Read More
Subscribe For Free!
  • eNewsletter
  • Online Registration
  • Subscription Customer Service
  • Mobile App

More Videos

Popular Stories

Hershey Whozeewhatzit bar

Hershey to launch fan-named Whozeewhatzit bar

Hershey Valentines Roses

Hershey releases 5 new 2021 Valentine’s Day products

Valentines Day Candy

Suzy survey reveals how COVID-19 could impact Valentine’s Day candy

Care Carte

American Licorice, Jelly Belly, Goetze's, Spangler team up to create Valentine’s Day Care Crates amid COVID-19

Snacking stock

Consumers to refocus on healthy eating in 2021 after COVID-19 snacking

CIN_ProductOfWeek_360-1.jpg

Events

May 25, 2021

Kettle Awards

Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

What is the biggest change your company is making in response to COVID-19?

View Results Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

CIN_ProductSubmissions_360.jpg

The latest news and information

In-depth news analysis and comprehensive profiles of top candy companies

REGISTER TODAY!
  • Resources
    • Archives
    • Buyers Guide
    • Contact Staff
    • Food and Beverage Group
    • List Rental
    • Media Kit
    • Newsletter
    • Order Reprints
    • Subscribe
    • Survey And Sample
  • Helpful Links
    • Global Top 100
    • North American Sweet 60
    • State of the Industry
    • New Product Form
    • Connect
    • Want More
  • Advertise
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing