As the COVID-19 pandemic has passed its peak in many countries and consumers embrace the concept of the “new normal,” they are re-evaluating what is important to them in life.

The modern consumer lives a busy lifestyle, cramming in multiple activities into a day. This has led to more consumers choosing to snack since they do not have enough time for traditional meals.

Consumers are actively looking for more natural products and ingredients, but what does naturalness mean to them?

FMCG Gurus reports in new research that 88 percent of consumers in the U.S. say they snack, largely due to skipping meals throughout the day.