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Home » Authors » Will Cowling

Articles by Will Cowling

FMCG Gurus 2021 trends

FMCG Gurus predicts top food and beverage trends for 2021

Concerns over health, sustainability to continue to impact consumer behavior.
Will Cowling
December 7, 2020
No Comments

FMCG Gurus introduces its Top Ten Trends for 2021, highlighting the key needs and wants of consumers over the next 12 months and what brands can do to capitalize on them.


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chocolate bars stock

COVID-19 snacking encourages chocolate consumption

FMCG Gurus says it presents an opportunity for brands to offer healthier options.
Will Cowling
November 10, 2020
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Over the last few months, COVID-19 has caused significant disruption to consumers’ daily lives, which has also impacted their snacking habits.


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Gummi stock

Comfort snacking contradicts consumers’ desire to eat healthy

FMCG surveyed 23,000 consumers across 18 countries on snacking habits, COVID-19 pandemic.
Will Cowling
June 16, 2020

Snacking and comfort eating are on the rise due to COVID-19, but it conflicts with consumers’ plans to eat and drink healthier in 2020 and beyond.


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Snacking shopping

Are consumers really choosing natural claims over price and taste?

FMCG says consumers are paying more attention to natural claims when snacking in Germany, however are price and taste still more important?
Will Cowling
August 27, 2019
No Comments
FMCG Gurus research shows that consumers are moving toward paying attention to flavor and natural formulation above the price of a snack when looking to treat and reward themselves.
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Popular Stories

Hershey Valentines Roses

Hershey releases 5 new 2021 Valentine’s Day products

COVID recap

A look back at how the candy industry coped with COVID-19 in 2020

Peepsfest

Just Born to host virtual Peeps Chick Drop

Barry Callebaut Forever Chocolate

Barry Callebaut’s Pablo Perversi talks cocoa sustainability, COVID-19 and eCommerce

Nurtac Afridi_Godiva

GODIVA names Nurtac Ziyal Afridi as CEO

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Events

May 25, 2021

Kettle Awards

Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award.

January 1, 2030

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For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

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Poll

What is the biggest change your company is making in response to COVID-19?

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

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