Articles by Will Cowling

FMCG Gurus predicts top food and beverage trends for 2021

Concerns over health, sustainability to continue to impact consumer behavior.

December 7, 2020

FMCG Gurus introduces its Top Ten Trends for 2021, highlighting the key needs and wants of consumers over the next 12 months and what brands can do to capitalize on them.

COVID-19 snacking encourages chocolate consumption

FMCG Gurus says it presents an opportunity for brands to offer healthier options.

Will Cowling

November 10, 2020

No Comments

Over the last few months, COVID-19 has caused significant disruption to consumers’ daily lives, which has also impacted their snacking habits.

Comfort snacking contradicts consumers’ desire to eat healthy

FMCG surveyed 23,000 consumers across 18 countries on snacking habits, COVID-19 pandemic.

Will Cowling

June 16, 2020

Snacking and comfort eating are on the rise due to COVID-19, but it conflicts with consumers’ plans to eat and drink healthier in 2020 and beyond.

Are consumers really choosing natural claims over price and taste?

FMCG says consumers are paying more attention to natural claims when snacking in Germany, however are price and taste still more important?

Will Cowling

August 27, 2019

No Comments

FMCG Gurus research shows that consumers are moving toward paying attention to flavor and natural formulation above the price of a snack when looking to treat and reward themselves.

Kettle Awards

Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award.

Poll

What is the biggest change your company is making in response to COVID-19?

View Results

Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Articles by Will Cowling

FMCG Gurus predicts top food and beverage trends for 2021

COVID-19 snacking encourages chocolate consumption

Comfort snacking contradicts consumers’ desire to eat healthy

Are consumers really choosing natural claims over price and taste?

The latest news and information

In-depth news analysis and comprehensive profiles of top candy companies