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Home » Authors » Will Cowling

Articles by Will Cowling

Snacking stock

FMCG Gurus: Consumers seek out healthier indulgences as pandemic continues

Desire to snack conflicts with concerns over health.
Will Cowling
January 31, 2022
No Comments

FMCG Gurus says research conducted in 2021 revealed that 24 percent of consumers have looked to reduce their snacking habits – compared to 35 percent who say they are now doing so more frequently.


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Snacking stock

How COVID-19 has impacted functional snacking

FMCG Gurus research shows that 66 percent of global consumers are more concerned about their overall health as a result of the pandemic.
Will Cowling
November 1, 2021
No Comments

FMCG Gurus research shows that 66 percent of global consumers are more concerned about their overall health as a result of the pandemic. 


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Snacking stock

Consumers to refocus on healthy eating in 2021 after COVID-19 snacking

Brands can benefit by launching products with low-sugar, functional claims.
Will Cowling
January 18, 2021
No Comments

In 2021 consumers will begin to adjust to the new normal, prioritizing and maximizing health and wellness.


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FMCG Gurus 2021 trends

FMCG Gurus predicts top food and beverage trends for 2021

Concerns over health, sustainability to continue to impact consumer behavior.
Will Cowling
December 7, 2020
No Comments

FMCG Gurus introduces its Top Ten Trends for 2021, highlighting the key needs and wants of consumers over the next 12 months and what brands can do to capitalize on them.


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chocolate bars stock

COVID-19 snacking encourages chocolate consumption

FMCG Gurus says it presents an opportunity for brands to offer healthier options.
Will Cowling
November 10, 2020
No Comments

Over the last few months, COVID-19 has caused significant disruption to consumers’ daily lives, which has also impacted their snacking habits.


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Gummi stock

Comfort snacking contradicts consumers’ desire to eat healthy

FMCG surveyed 23,000 consumers across 18 countries on snacking habits, COVID-19 pandemic.
Will Cowling
June 16, 2020

Snacking and comfort eating are on the rise due to COVID-19, but it conflicts with consumers’ plans to eat and drink healthier in 2020 and beyond.


Read More
Snacking shopping

Are consumers really choosing natural claims over price and taste?

FMCG says consumers are paying more attention to natural claims when snacking in Germany, however are price and taste still more important?
Will Cowling
August 27, 2019
No Comments
FMCG Gurus research shows that consumers are moving toward paying attention to flavor and natural formulation above the price of a snack when looking to treat and reward themselves.
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Events

August 30, 2022

Understanding the Better-for-You Candy & Confectionery Market

People want their treats, but don’t always want all of the dietary impact resulting from indulgent decisions. As a result, the popularity of low-sugar and no-sugar candy and confectionery products continues to grow. But who is buying these products, where are they buying them, and why?

May 8, 2023

Food Safety Summit

The 25th annual Food Safety Summit is the industry's premier event connecting food safety professionals throughout the supply chain with timely, actionable information and practical solutions to improve food safety! Learn about the most recent outbreaks, contaminants, and regulations from leading subject matter experts. Evaluate the most effective solutions with interactive exhibits from leading suppliers. Connect and network with a community of food safety professionals throughout the supply chain. 

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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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