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Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.
Candy Industryrecently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.
Ferrara will introduce innovations in the everyday sugar confectionery, seasonal sugar confectionery and snack categories during the 2022 Sweets & Snacks Expo.
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