How can candy companies target health and wellness consumers?
Latest Hershey acquisition highlights an evolving industry, while Hartman Group Report details the changing dynamics of the health and wellness sector.
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Articles by Crystal Lindell
Dum Dums
Dum Dums launches first ad campaign in 30 years
In a series of animated stories designed to delight, a new tagline for the 95-year-old brand is introduced: ‘Make Life Pop.’
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SweeTARTS partners with fashion designer Christian Siriano
Partnership is meant to celebrate candy’s 'Be Both' campaign.
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Hershey expands investments into snacking businesses
Company announces minority investments in FULFIL Holdings Limited, Blue Stripes LLC.
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Consumers want less sugar — as long as it still tastes good
FONA report shows taste, price more important than sugar reduction for consumers.
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Mars Wrigley names Cathryn Sleight new president of business development
Food industry marketing veteran most recently worked at Unilever.
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2020 Sweets & Snacks Expo looking for speakers
NCA event attracts more than 90 percent of the confectionery buying market and more than 75 percent of the snack buying market.
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Why candy companies should fight to keep — and expand — food stamps
Trump recently announced plans to cut SNAP, but low-income Americans aren’t the only ones the program benefits.
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Candy Cameo
1985 Kit Kat contest featured in Stranger Things Season 3
KitKatKa$h, gave away $150,000 in prizes to consumers in the 80s.
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The Munchie Effect: How non-cannabis candy companies benefit from legal cannabis
Nielsen data shows that legal cannabis leads to increases in all snack and candy sales.
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