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How were Hershey’s seasonal candy sales? What’s going on with the company’s expansion into the snacking category? Why are they releasing a revamped sugar-free candy line?
Mariah Havens talks with Candy Industry's Editor Crystal Lindell about all the ways COVID-19 has impacted the company, how Ferrara is approaching Valentine’s Day, and the best strategy for online sales.
“Throughout the pandemic, one thing that has remained consistent is that Americans appreciate chocolate and candy for the sense of comfort they bring during challenging times,” said John Downs, NCA president & CEO.