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Home » Authors » Crystal Lindell

Articles by Crystal Lindell

Pop Rock the Vote

Crystal lindell sept 2020 002 author
Crystal Lindell
January 4, 2012
No Comments

Alas, the Republican presidential primaries have finally brought us some candy-related news. But, when 18-year-old Chloe Thomas asked presidential hopeful Mitt Romney about Pop Rocks, it wasn't just the topic that was off base, but the entire request.


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Blowing bubbles for success

Crystal lindell sept 2020 002 author
Crystal Lindell
December 7, 2011
One Comment
Finally, the stars are starting to align for all the students out there wishing they could just pop a piece of watermelon gum during history class. Glee Gum pointed me to new research from the National Center for Biotechnology Information, that shows chewing gum five minutes before cognitive tests improved performance.
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Lots to be anti-grateful for this Thanksgiving

Crystal lindell sept 2020 002 author
Crystal Lindell
November 22, 2011
No Comments
I don’t think I could call myself a journalist if I missed the Thanksgiving news peg. Oh, you know, the time of year when each of us is required to make a list of all the things we should be thankful for. But, looking back on the year, it wasn’t hard to find a cornucopia of anti-praises.
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The $211B advertising problem

Crystal lindell sept 2020 002 author
Crystal Lindell
November 2, 2011
No Comments
If there were any confectionery companies out there having doubts about marketing to youth, there’s now 211 billion reasons to do so. New research from the 2012 Harris Poll YouthPulse (SM) study estimates that American youth (those 8 to 24 years old) will have $211 billion dollars to spend in 2012. And yes, that’s billion - with a B.
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Getting customers to 'like' you

Crystal lindell sept 2020 002 author
Crystal Lindell
October 12, 2011
One Comment
If you sell candy and you’re not on Facebook yet, then I have really bad for news for you - the world has passed you by while you did not pass Go and did not collect $200. But don’t take my 20-something word for it, just look at the data.
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ECRM in the Sunshine State

Crystal lindell sept 2020 002 author
Crystal Lindell
September 28, 2011
No Comments
I just returned from the ECRM Candy Annual Planning EPPS event, held Sept. 18-21 at the Orlando World Center Marriott Resort in Orlando, Fla.
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Looking for the candy bar that tastes great, saves the world

Crystal lindell sept 2020 002 author
Crystal Lindell
September 14, 2011
No Comments

Wanted Ad: Single white female seeks chocolate company that pays fair wages, uses organic ingredients and shares bliss. Willing to buy candy bar if needs are met.


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Spanish for 'Candy Land'

Crystal lindell sept 2020 002 author
Crystal Lindell
August 31, 2011
No Comments
When you walk into Dulce Landia, you can’t help but feel an intense urge to find a bat and swing it as hard you can - at the pinatas. Dulce Landia, which roughly translates to “candy land,” is a Chicago area-based chain of confectionery stores that specializes in products imported from Mexico and other South American countries.
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Facing up to facts

Crystal lindell sept 2020 002 author
Crystal Lindell
August 17, 2011
2 Comments
On the surface, it seems like the Hershey protesters from Change.org have finally found the one issue that’s black and white. But, of course, no issue is black and white, and this one in particular is more of a cocoa brown color.
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Sweet relief from all that bickering

Crystal lindell sept 2020 002 author
Crystal Lindell
August 3, 2011
2 Comments
Mars Chocolate North America recently released data from a poll that will promptly be filed under “obvious” - Americans apparently want more chocolate, vacation and sleep, but less celebrity gossip, reality TV and bickering politicians.
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August 30, 2022

Understanding the Better-for-You Candy & Confectionery Market

People want their treats, but don’t always want all of the dietary impact resulting from indulgent decisions. As a result, the popularity of low-sugar and no-sugar candy and confectionery products continues to grow. But who is buying these products, where are they buying them, and why?

May 8, 2023

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