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FMCG Gurus research shows that consumers are moving toward paying attention to flavor and natural formulation above the price of a snack when looking to treat and reward themselves.
Back in February 2016, Mars made an announcement that it would remove all artificial colors from its human food products by about 2021. It’s been three years since then, and the commitment is still a work in progress, Mars says.
Growing demand for foods with natural ingredients is expected to push the global natural food colors market to exceed $14 billion in 2028, according to new data from Persistence Market Research.
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