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Home » Mars Wrigley Confectionery

Articles Tagged with ''Mars Wrigley Confectionery''

Extra ad

Extra’s newest ad highlights how 2020 has changed relationships

Spot features two sisters, and it’s meant to encourage new usage occasions.
Crystal lindell sept 2020 002 author
Crystal Lindell
August 3, 2020
No Comments
The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention.
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Zombie Skittles

Mars Wrigley launches Skittles with zombie-flavored surprise

Mix of fruity candies includes surprise pieces with “rotten zombie flavor.”
October 29, 2019
No Comments

The Skittles brand is turning the tables on zombies this Halloween with the U.S. launch of Zombie Skittles, featuring a surprise "zombie" flavor.


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FanFood

Partnership between Mars Wrigley, FanFood yields increase in concession, confectionery sales

Pilot test conducted at Durham Bulls Athletic Park in Durham, N.C.
October 28, 2019
No Comments

A recent pilot test between Mars Wrigley and FanFood showed an increase in overall concession sales led by the doubling of confectionery sales.


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Hershey kisses

Hershey ties for top spot in food industry customer satisfaction index

Latest American Customer Satisfaction Index also ranks Mars, Nestle among the brands.
October 23, 2019
No Comments

The 2019 American Customer Satisfaction Index has a candy company at the top. Hershey, with a score of 84 (out of 100), tied with Pepsi for the top brand spot on this year's list.


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Mars Wrigley logo 2019
Retailing

Mars Wrigley offers 5 new tips for selling candy at the checkout

The candy company offers advice on self-checkouts, gum displays and merchandising.
Crystal lindell sept 2020 002 author
Crystal Lindell
October 23, 2019
No Comments

This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.


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Mars Wrigley Halloween 2019

Mars Wrigley Halloween 2019

Mars Wrigley Confectionery, Hackettstown, N.J.
Alyse thompson 200px
Alyse Thompson
October 15, 2019
No Comments

Mars Wrigley Confectionery has launched several items sure to make any candy lover’s Halloween sweet and spooky.


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English Toffee Peanut MMs

English Toffee Peanut named winning M&M’S flavor in 2019 Flavor Vote

Fans were asked to choose from three internationally-inspired flavors.
Alyse thompson 200px
Alyse Thompson
August 7, 2019
No Comments

The results are in — M&M’S fans have selected English Toffee Peanut as their favorite option from this year's M&M'S Flavor Vote campaign.


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consumer reading a label

Mars Wrigley offers 3 strategies for growing candy sales

Candy maker also offers key data points on confectionery shoppers and their behavior.
Alyse thompson 200px
Alyse Thompson
August 6, 2019
No Comments

Although online shopping is growing, brick-and-mortar is still the primary place confections are being purchased.


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MMS standup pouches

M&M’S standup pouches among winners of Nielsen’s 2019 Design Impact Awards

Nielsen launched the awards in 2016 to recognize successful CPG packaging.
July 24, 2019
No Comments

M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space. 


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Anton Vincent_Mars Wrigley NA

Former General Mills exec Anton Vincent named president of Mars Wrigley North America

Tracey Massey to lead Mars Pet Nutrition as global president
May 8, 2019
No Comments

Former General Mills executive Anton Vincent has been named president of Mars Wrigley North America, succeeding Tracey Massey, who will lead Mars Pet Nutrition as global president.


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Events

August 11, 2021

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

May 24, 2022

Kettle Awards

To celebrate the 75th year of this prestigious award, we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2022 Kettle Award.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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